Convert markup ↔ margin, calculate selling price and profit
What is this? Markup and margin are NOT the same thing — and this confuses a lot of business owners. A 50% markup on a $60 item means you add $30 to get a $90 selling price (margin = $30/$90 = 33.3%). A 33.3% margin means $60 cost → $90 selling price (markup = $30/$60 = 50%).
Markup rule: To convert margin to markup: markup = margin / (1 - margin). To convert markup to margin: margin = markup / (1 + markup).
Who it's for: Retailers, wholesalers, service businesses, and anyone pricing products or services.
Input Your Numbers
Results
Cost
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Selling Price
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Gross Profit
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Markup %
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Gross Margin %
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Breakeven Multiple
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Markup ↔ Margin Quick Reference
CostMarkupSelling PriceMargin
For educational purposes. Actual pricing depends on market conditions, competition, and business strategy.